The study of Georgian clothing has an extensive and interesting history. One of the first to pay attention to this issue was the famous 18th-century Georgian historian Vakhushti Batonishvili. In his historical work “Description of the Kingdom of Georgia,” he described the clothing of Georgians during the monokingdom and the dual monarchy “as it existed within.” He also drew attention to the differences between the clothing of the inhabitants of eastern and western Georgia.

The work of Lado Gudiashvili plays a special role in the study and visualization of ancient Georgian urban and folk holidays. Gudiashvili painted real people and their stories, and his sketches of urban costumes and clothing of historical characters are special in this regard.

Gudiashvili also created the first fashion magazine in independent Georgia in 1919. Although the magazine was never published, the 24 surviving sketches show both the artist’s taste and creative spirit, as well as the demands of Georgian society at that time, completely modern forms, patterns and styles.

This rich historical tradition and experience laid the foundation to modern Georgian fashion.

Despite the influence of trends from different countries, Georgian fashion has managed to maintain its own traditions, artistic individuality and Georgian character. A clear example of this is Demna Gvasalia. Georgian fashion designer mononymously known as Demna has served for a decade as the creative director of Balenciaga and the co-founder of Vetements, in March 2025 he was announced as the next creative director of Gucci. Demna and Guram Gvasalia, his brother, developed a unique style as their company, Vetements, grew in size and popularity. His designs were inspired by archetypes, diverging from the typical haute couture method of radical redesign and avant-garde appearance. Other common themes include baggy, loose-fitting clothing, and street-style jackets. Demna has won many International Awards for Vetements and Balenciaga.

Another distinguished name in the Georgian fashion industry is Davit Komakhidze also known as David Koma. Based in London, England, David established his eponymous luxury womenswear fashion brand in 2009 and has been showing his collections during London Fashion Week ever since. From 2013 to 2017, he worked as the creative director of Mugler. He is currently the creative director of Blumarine.

Georgian fashion is relevant today as it attracts international attention. Tbilisi Fashion Weeks are usually covered by Vogue.com, Vogue Italia, Marie Claire Italia, Grazia and others.